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Chevy CMA 2021

Chevy CMA 2021

Thank you, Chevy!

It’s kind of fun to do the impossible.
– Walt Disney

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Together, Chevy and Disney brought to life a story of perseverance and friendship.

The spirit of giving extends long after the holiday season, thanks to the inspiring story of Sarah Frei. Chevrolet, CMA, ABC and Russell Dickerson — rallied together to create an unforgettable moment that connected with viewers on a deeply emotional level to tell the inspiring story of Sarah Frei. Frei’s impact is extending beyond Country Music’s Biggest Night.

Dickerson presented Frei with the midsize SUV via a surprise virtual call, and their newfound bond proved to be a powerful one; Dickerson became emotional as he presented her with the special gift: “The story alone, but also the joy on your face when you were doing that dance to ‘Home Sweet’ and the joy on your face after what you had just experienced, it just rocked my world,” he professed, calling her “the definition of determination.”  “Thank you for the joy and the love that you’re spreading all around to everyone who hears your story. Keep inspiring people.”  

Emily
Weaver

Manager, Brand Partnerships at Chevrolet

A successful partnership is one that’s bigger and better than the sum of its parts. In this instance, all stakeholders—Chevrolet, CMA, ABC, and Russell Dickerson—rallied together to create an unforgettable cultural moment that connected with viewers on a deeply emotional level. My goal was to get Chevrolet to stand out that evening but, instead, the brand impressed upon people permanently.
When Chevy brought us the opportunity to feature Sarah Frei and her story in the CMA Awards, we instantly knew  special moment was upon us!  We all felt it when Sarah and Russell Dickerson took to stage – Sarah’s emotional journey, their mutual connection to education, and the introduction of the CMA Foundation’s Music Teachers of Excellence recipients was storytelling that brought the audience to their feet and tissues to their eyes.  Moments like these are born from collaboration and trust – the long and rich relationship between Chevy, CMA & ABC has never been stronger!

Jerry
Daniello

SVP, Entertainment Brand Solutions

Jerry
Daniello

SVP, Entertainment Brand Solutions

When Chevy brought us the opportunity to feature Sarah Frei and her story in the CMA Awards, we instantly knew  special moment was upon us!  We all felt it when Sarah and Russell Dickerson took to stage – Sarah’s emotional journey, their mutual connection to education, and the introduction of the CMA Foundation’s Music Teachers of Excellence recipients was storytelling that brought the audience to their feet and tissues to their eyes.  Moments like these are born from collaboration and trust – the long and rich relationship between Chevy, CMA & ABC has never been stronger!
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