Performance Insights

The 57th Annual CMA Awards were the #1 most watched entertainment telecast this season

Viewers reached

0 M

title on Hulu for the day

Top 0

social media interactions

0 M

most social entertainment telecast in interactions and video views

# 0

Source: Nielsen (NPower), 11/8/23, 1-min qualifier, data is L7.; Nielsen (NPower), 9/25/23-11/19/23, Broadcast Prime, excluding repeats, Sports/News Type Codes, data is C7.

The CMA Awards Drove Search for Chevy

Viewers were 172% more likely to search for Chevy following the CMA Awards airing

Chevy ads outperformed the average auto advertiser in the 2023 CMAs (85%)

Source: Nielsen Media Research, LSD, 2023 CMA Awards; EDO, Competitive Broadcast & Cable

Chevy Joins the Winners Circle with Strong Lifts in Brand Metrics

increase in positive
brand opinion YoY

0 %

more likely to increase opinion in a positive direction following the integration

0 X

likely to recall the ad message 24 hours following the award show airing

0 X

have a more favorable opinion of Chevy following the sponsorship

0 %

have a favorable opinion of the partnership between Chevy and the CMA Awards

0 %

Source: Phoenix TV Brand Effect – Chevrolet x CMAs; A18+– TV Measurement w/in 1 Day Post-Exposure; data at a 90% statistical significance

Performance Insights

The 57th Annual CMA Awards were the #1 most watched entertainment telecast this season

The CMA Awards Drove Search for Chevy

Chevy Joins the Winners Circle with Strong Lifts in Brand Metrics

Download our full 2023 CMA Awards Campaign Review!