Partnership Overview

Chevy + CMA Awards 2024

Celebrating Country Music of the
Past, Present, and Future

Taking center stage during the 58th CMA Awards, Chevrolet teamed up with Dustin Lynch and Ella Langley to celebrate the deep connection between the iconic Chevy brand and the music that inspires generations.

Live on-stage during the broadcast, Dustin Lynch tossed to a Disney CreativeWorks produced custom content piece that paid tribute to Chevrolet’s lasting influence on the songs and songwriters of the past, present, and future. Following the piece, Dustin announced Chevy made a donation to the Nashville Songwriters Foundation to encourage the next generation of songwriters.

Campaign Videos

In-Show Integration

CMA Awards :05 Billboard + Commercial

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GMA Segment

The next morning, the exciting evening and Chevy’s touching moment was highlighted in a Good Morning America post-show segment. This was also amplified on GMA’s Facebook, Instagram, and YouTube handles.

Social Amplification

Social Sentiment