Performance Insights

The 58th Annual CMA Awards is the #1 Most Watched Entertainment Special of the Season and the #1 Country Music Awards Show

P2+ viewers reached

0 MM

award show of 2024 among
total viewers A25-54

Ranked as a Top 0

most social TV program on 11/20

# 0

total social interactions (+17%)

0 M

Source: Nielsen (NNTV), data is L+SD. (11.21.24)

The CMA Awards Drove Awareness for Chevy

Chevy’s sponsorship of the 2024 CMA Awards showed a 6pt increase in top-of-mind ad awareness and an 8pt increase in aided brand awareness among exposed viewers.

Among A21-34 viewers, an 18pt increase was observed in top-of-mind brand awareness among exposed viewers.

Source: Marketcast TV Brand Effect, based on survey responses from CMA Awards November 20, 2024. Overall IPP Norms: 3.13.2024 – 11.20.2024

Chevy Joins the Winners Circle with Strong Lifts in Brand Metrics

Viewers of the 2024 CMA Awards showed a 15pt increase in Chevrolet being a brand they associate with country music

0 pt

A21-34

CMA Awards viewers also showed increases in associated Chevrolet with being technologically advanced and having an impressive interior.

of viewers rated the CMA Awards as a good or great partner to promote Chevrolet

0 %

of viewers felt that Chevrolet is a good/very good fit for the CMA Awards

0 %

Source: Phoenix TV Brand Effect – Chevrolet x CMAs; A18+– TV Measurement w/in 1 Day Post-Exposure; data at a 90% statistical significance

Performance Insights

The 58th Annual CMA Awards is the #1 Most Watched Entertainment Special of the Season and the #1 Country Music Awards Show

The CMA Awards Drove Awareness for Chevy

Chevy Joins the Winners Circle with Strong Lifts in Brand Metrics

Download our full 2024 CMA Awards Campaign Review!