Chevy CMA 2020

Chevy CMA 2020

Insights

CMA Insights

2.5MM

Social interactions across Facebook, Twitter and Instagram

8.6MM

Video views on Facebook and Twitter

#1

Most social TV telecast of the day and also grew +3% vs. the 2019 CMA awards with total interactions

Top 10

Ranks as a Top 10 most viewed TV special of the year across Facebook, Twitter and Instagram

Sentiment

Social sentiment was generally positive with the top emotional reactions being Love (44%), Congrats (19%), Enjoy (9%), Excited (4%), and Crazy (4%)

#3

The CMA’s (11/11) were the #3 telecast of the day among A18-49 (1.11), behind Fox’s The Masked Singer (1.64) and NBC’s Chicago Med (1.16)

One of the Best

Viewers generally loved the show, describing it as “one of the best CMAs ever.” Justin Bieber was the most mentioned and the most loved performer, with fans praising his CMA Awards debut with Dan + Shay as “absolutely beautiful” and “the best of the night.”

Chevy Insights

Full CMA Campaign Review