Chevy CMA 2022
Chevy CMA 2022
Ever dream of collaborating with your favorite country artist to write a hit song and perform it? Chevy made that dream a reality for millions of country fans with a Disney Advertising partnership.
It all kicked off with an in-show integration starring Breland, calling fans to submit their own lyrics to the custom song through a TikTok contest reaching young consumers exactly where they are. From there, we promoted and amplified across our portfolio with custom produced content, targeted social media, strategic Hulu placements and a LIVE segment on GMA to insure we reached everyone, everywhere.
In Show Integration + :60 Custom Content
:10 Standard Billboard Creative
America woke up the morning after the CMA Awards to an enthusiastic GMA segment sponsored by Chevy recapping the exciting announcement of Chevy’s TikTok contest promoting the details and encouraging fans to enter.
Two aspiring country artists dreams came true as the winners of Chevy’s EV Song Contest were revealed. GMA was there as grand prize winners RIV Music and Richie Allen hit the road to join Breland and perform on stage at the 50th CMA Fest.
The culmination of Chevy’s TikTok song writing contest came to life with segments on GMA and amplified across our portfolio with targeted social and digital media to insure we reached everyone, everywhere.
