Partnership Overview

Chevy’s dedication and commitment to music education was the focus of this year’s activation.

Chris Young captured audiences’ hearts by introducing and admiring his childhood teacher, Mrs. Brenda Gregory, and surprising her with a brand-new Chevy Trax.

Mrs. Gregory joined Chris on stage, where he thanked her and acknowledged Chevrolet’s support of teachers through GM’s Educator Appreciation program. Chris also recognized CMA’s Music Teachers of Excellence honorees and announced that Chevrolet is doubling the donation to their schools.

The touching moment was showcased on Good Morning America in a post-show segment, and gained further visibility on ABC, GMA, and CMA social media channels.