Performance Insights

The 59th Annual CMA Awards on ABC is the #1 Entertainment Special of the Broadcast Season

Total Viewers in the average minute

0 MM

Top 5 title on Hulu

for ad-supported next day viewership

most social TV program on 11/19

# 0

total video views

0 M

Source: Nielsen (NNTV), data is L+SD. (11.19.25)

The CMA Awards Shifted Chevy Awareness Into High Gear

Chevy’s sponsorship of the 2025 CMA Awards showed a 14pt increase in unaided ad awareness and an 22pt increase in aided ad awareness among exposed viewers.

CMA Award viewers among those who have or know somebody who have a disability saw a 15pt increase in Chevy having excellent quality and 16pt increase in having advanced technology.

Source: Latitude, CMA Awards Custom Sponsorship Effectiveness Project, 2025

Chevy Drives Home a Win in Key Brand Metrics

of viewers rated the CMA Awards as a good or great partner to help promote Chevrolet

0 %

of viewers had a favorable opinion of this partnership between the CMA Awards and Chevy

0 %

of viewers had a more favorable opinion of Chevy due to this partnership

0 %

Chevy saw the largest lift in follower acquisition, increasing

65x

compared to the prior period

Source: Latitude, CMA Awards Custom Sponsorship Effectiveness Project, 2025; ListenFirst CMA Awards 2025 Research Study, Campaign Date (s): 11/12 – 11/21/25

Performance Insights

The 59th Annual CMA Awards on ABC is the #1 Entertainment Special of the Broadcast Season

The CMA Awards Shifted Chevy Awareness Into High Gear

Chevy Drives Home a Win in Key Brand Metrics

Download our full 2025 CMA Awards Campaign Review!