Chevy CMA 2022
Chevy CMA 2022
YoY Total Viewers
YoY A18-49
Country fans had plenty to talk about! The CMA Awards were the #1 most social linear entertainment telecast of the season.
Social Interactions YoY
Social Video Views YoY
2.86M
Social Impressions
102% Over Projection
11.7M
Hulu Total Impressions
which exceeded expectations by
1.2 M
with an incremental value of $30K
Chevrolet saw +1,364% more New Followers during the days when partnership content went live compared to its daily average number of New Followers in ‘22.
Growth can be attributed to TikTok, which saw a +3,874% increase in New Followers on days partnership content went live. Instagram saw a +18% uptick in New Followers and Twitter saw a +14% growth.
Cross-platform Engagements saw a +1,164% average increase on the days partnership content was posted.
Growth can be attributed to TikTok, which was up +5,943%. Facebook Engagements were also up +67%.
On the days partnership content went live, Chevrolet’s Social Talkability increased by +161% when compared to Chevrolet’s daily average in ‘22.
Chevy saw major lifts across key brand metrics.
more likely to remember theChevy's IP placements(+10% YoY)
more likely to remember the Chevy(+20% YoY)
more likely to find the IP placements a meaningful addition to the CMAs this year(+84% YoY)
more likely to see an increase in their opinion of Chevy following the IPP
Our campaign delivered highly engaged fans through valuable placements.
5x
Viewers were 5x more likely to search for Chevy following our custom elements.
(+350% in search engagement YoY)
88
Custom elements airing during the CMA Awards really saw incredible value compared to a standard ad airing in competitive broadcast and cable networks – with the :60s spot seeing the value of nearly 88 standard ads
Chevy saw a 1,844% more New Followers during the partnership, a +151% increase when compared to its daily average number of New Followers in ‘22.
Growth can be attributed to Instagram, which saw an 1,641% increase in New Followers during the partnership, a +250% increase from its daily average number of New Followers in ’22
Cross-platform Engagements saw a + 75% increase during the course of the partnership.
Growth can be attributed to Facebook, which surged +263%. Instagram Engagements climbed +122%.
On the days partnership content went live, Chevy’s Social Talkability increased by +62% when compared to Chevy’s daily average in ‘22.
2.4x
Viewers were 2.4x more likely to search for Chevy following the custom integrations.
3